Building an E-Mail List By Sylvia S Garcia Why is building an e-mail list important??? An e-mail list is a list of email addresses used for marketing purposes. You send emails to perspective customers to drive them back to your website, where you can then market your services/goods to them. This method is used to build your ROI (Return on Investment) and asset value (one of the main criteria for setting an asset value to a site is the amount of email subscribers it has). The following is a list of items you will need to build, send and profit from your e-mail lists: BUILD 1. You will need a Lead Generation Page (also called a Squeeze Page). This helps to capture contact information from any visitors to your site such as Name and E-Mail address. 2. You will need to offer a premium (something you're willing to offer your customer free-of-charge such as a newsletter, gift-card, valuable information or some other type of gift). 3. You need traffic. Let's face it, it doesn't matter how great your blog articles are or how many affiliate ads you have on your site, without traffic you simply cannot make any money. SEND 1. You will need an Auto-Responder Account. This is an account with a company such as Aweber that offers services such as form customization, options for e-mail personalization, e-mail scheduling options, options for building multiple lists, and spam checks. 2. You will need great Subject Lines on sent e-mails. A great subject line can mean the difference between someone opening your e-mail or simply deleting it or worse, reporting it as spam. 3. And finally, you will need great e-mail content. You need to offer valuable information if you want to establish trust and keep your customers. You also want to ensure that the information you send them is relevant to what they signed up for. PROFIT 1. You will need an affiliate account. Companies like ClickBank, Amazon, Aweber, etc. will pay you a commission anytime someone purchases an item from them via a link on your website. You create an account with the company then post their ads on your site. When someone purchases one of their products through the link on your site you receive a commission... simple as that. I realize that when someone is starting out this can all seem pretty overwhelming, but if you follow the process I've outlined for you one step at a time, you will be successful. If you have any questions or would like more info please visit: http://webhuckstergroup.com For free valuable Internet Marketing strategies visit http://webhuckstergroup.com Article source: http://EzineArticles.com/expert=Sylvia S Garcia